Summery of Two Gentlemen of Verona Essay Example for Free

Summery of Two Gentlemen of Verona Essay Bosom buddies Valentine and Proteus bid a tearful farewell on a street in Verona. Valentine is off to improve himself, venturing out to see the world, while Proteus stays home in Verona, tied by his love for Julia. After Valentine departs, his servant, Speed, enters. Proteus inquires whether or not Speed delivered a letter to Julia, to which Speed replies affirmatively. Julia, meanwhile, asks her maid, Lucetta, with which man she should fall in love, and Lucetta recommends Proteus. Lucetta admits that she has a letter for Julia from Proteus. After much bickering, Julia tears up the letter, only to regret this act an instant later. Antonio decides to send Proteus, his son, to the Dukes court in Milan, a decision with which neither Proteus nor Julia is particularly happy. They exchange rings and promises to keep loving each other. Meanwhile, Valentine has fallen in love with the Dukes feisty daughter, Silvia. When Proteus arrives at court, he too falls in love with Silvia, and vows to do anything he can to win her away from Valentine. When Valentine confesses that he and Silvia plan to elope, Proteus notifies the Duke of their plans, gaining favor for himself and effecting Valentines banishment from court. Back in Verona, Julia has hatched a plan to disguise herself as a man so that she can journey to Milan to be reunited with Proteus. Upon arriving at court, she witnesses Proteus and Thurio wooing Silvia. The banished Valentine, while traveling to Mantua, is apprehended by a group of outlaws. The outlaws, all of whom are banished gentlemen as well, demand Valentine to become their king. Since they threaten to kill him if he refuses, Valentine accepts. Silvia and Julia, who is disguised as the page Sebastian, meet when Julia delivers the ring Proteus had given her to Silvia on behalf of Proteus. Julia does not reveal her identity. Silvia calls on her friend Sir Eglamour to help her escape her fathers oppressive will (he wants her to marry Thurio) and to find Valentine. However, while traveling through the forest, she and Eglamour are overtaken by a band of outlaws. Eglamour runs away, leaving Silvia to fend for herself against the outlaws. By this time, the Duke, Proteus, and Thurio, with Sebastian/Julia in tow, have organized a search party for Silvia. Proteus wrests Silvia away from the outlaws. Valentine watches the interaction unseen. Proteus demands that Silvia give him some sign f her favor for freeing her, but she refuses. He tries to rape her for her resistance, but Valentine jumps out and stops him. Proteus immediately apologizes, and Valentine offers to give him Silvia as a token of their friendship. At this moment, Sebastian faints and his true identity becomes clear. Proteus decides that he really loves Julia better than Silvia, and takes her instead. The Duke realizes that Thurio is a thug and says that Valentine is far nobler and can marry Silvia. Valentine asks for clemency for the outlaws, and suggests that his marriage to Silvia and Proteus marriage to Julia should take place on the same day.

Morphological Properties of S. Cumini

Morphological Properties of S. Cumini Review of literature An attempt has been made to review the earlier work pertaining to the evaluation Jamun (Syzygium cumini Skeels) accessions based on morphological characteristics. Majority of the citations correspond to the evaluation genotypic characteristics and morphological variability of different accessions. There are large numbers of morphological attributes that are suitable to test genetic variability. There are only a few but important characteristics that have been evaluated for their greater applicability in assessing variability and acceptance to commercial use. The present study was therefore, undertaken with a view to determine the morphological properties of S. cumini and collect detailed information on these aspects. The citations have been presented in this chapter as per quantitative and qualitative characteristics of tree behavior, growth habit and fruit quality. Morphological markers Morphological markers have proved a reliable tool for estimating intra specific variability arising from different provenances at least in a few species. It pertain the traits which identified by visual observations and their inheritance can be monitored by naked eye. The traits included in this group are qualitative and quantitative characteristics they are generally scored quickly, simply and without laboratory equipments. Roy (1963) reported intra-organism variability which is governed genetically. Phenotypic variability of plant organs such as leaves, flowers, fruits and seeds are most commonly used traits. Morphological markers have been in usage ever since taxonomic studies came into vogue. Their characterization powers are strong and are usually preferred for quick identification at the field level. Morphological descriptors in Syzygium cumini S. cumini is large evergreen and densely foliaceous tree with light greyish-brown thick bark and partially deciduous tree attaining medium to large size polyembryonic fruit species (Chase and Reveal, 2009). Leaves are 5 to 18 cm long, evergreen, oblong-oval or elliptic and opposite. The sessile whitish-yellow flowers with funnel-shaped calyx emerge in clusters containing 4 to 5 united petals. Flowers come in February-March and fruits in May to July. Fruit are berries, oblong to ovoid-oblong, dark purple colour with 1 or 2 to 5 white or green seeds. Rudimentary seeds are also found in S. cumini (Morton, 1987; Stephen, 2012). The seeds of Jamun are recalcitrant, multicotyledonous have multiple embryos (Swamy et al., 1999, Thoke et al., 2011). Qualitative characteristics Mitra et al. (2008) reported that large numbers of underutilized fruit crops, which are being used by the local inhabitants. In fact for people living in villages, these underutilized fruits are the most common source of nutritious food, to meet their vitamin and mineral requirements. Syzygium cumini is a multipurpose large, evergreen native tree occurs in the tropical and sub-tropical climates under a wide range of environmental conditions (Singh et al., 2004). The variability in existing germplasm of S. cumini for selection of desirable genotypes was recorded on fruit physical characteristics and much variability was observed (Singh et al., 1999). As majority of jamun trees are of seedling origin, they show tremendous variation in their morphology and Physico-Chemical attributes. The extent of variability increases when this highly cross-pollinated plant multiplies sexually (Singh and Singh, 2012). Among the locally available types of jamun (S. cumini) in West Bengal, India, 4 (typ es JS-1, JS-2, JS-3 and JS-4) were selected and studied for fruit shape and size. JS-1 (with 1 oval-shaped large fruit) and JS-2 (cylindrical-shaped, medium-sized fruit) showed high characteristics of fruit size. Fruits of JS-2 and JS-3 showed pear-shaped, medium-sized fruits (Kundu et al., 2001). A survey was undertaken in Gokak taluk of Belgaum district, Karnataka, India to investigate the nature and extent of variability present in jamun seedling progenies for morphological characters of trees. High variability was observed for the characters viz. plant girth, leaf area, petiole length and leaf length to petiole length ratio (Prabhuraj et al., 2002). Quantitative characteristic The S. cumini showed enormous variability from big (2.5 5 cm long and 2.0 – 3.5 cm diameter) to small (2.5-2.5 cm long and 1.0 -1.5 cm diameter), fruit weight (3.5 to 16.5 g) and pulp content (54-85 %) is normally grown in North India (Keskar et al., 1989). The blackish purple fruit showed the highest fruit length (2.1 cm), fruit breadth (1.3 cm), fresh weight (1.94 g) and seed fresh weight (0.38 g) (Srimathi et al., 2001). The study revealed that there was a wide variation among S cumini accessions i.e. fruit weight ranged from 3.42 to 13.67 g, length 3.31 to 5.26 cm, girth 5.21 to 9.82 cm, length: width ratio 1.44 to 2.3 and pulp percentage 58.57 to 84.55 (Devi et al., 2002). Patel et al. (2005) collected different genotypes of jamun from Varanasi and recorded highest pulp content (97.71 %) in V-8 followed by V-6 (95.84 %) and V-7 (93.81%) genotypes. However the genotypes RNC-26 and RNC-11 were found promising with regard to higher weight of pulp and fruit. The lowest or negligible seed weight (0.12 g) was noticed in V-8 followed by V-6 (0.16 g) and V-7 (0.31 g) and these genotypes might be used as seedless jamun. Prakash et al. (2010) observed that ‘Selection-1’ was most promising for fruit weight (14.55g), minimum seed weight (1.73g), higher pulp percent (90.05), higher total soluble solid (21.23%) and total sugar (20.24%). Shahnawaz and Sheikh, (2011) reported that weight, length, width of fruit of two improved cultivars of Jamun i.e. V1 and V2 were observed 9.55 g, 3.88 cm, 2.98 cm and 6.71 g, 2.73 cm, 2.10 cm respectively. The edible portion was 69.10 and 39.19 % whereas non-edible portion was 30.90 and 60.81 % in V1 and V2, respectively . Singh et al. (2012) identified the accessions CISH J-37 has bold fruit, oblong, average weight of 24.05 g, length 3.90 cm, diameter 3.03 cm and pulp (92.26 per cent). The another accession CISH J – 42, which is seedless accession and the fruit is round shaped, average weight 6.87 g, length 2.57 cm, pulp 97.9 per cent in the indigenous state. Bakshi et.al. (2013) carried out an investigation to evaluate the various mango genotypes on the basis of physico-chemical characteristics under rain fed areas of Jammu. Out of all the fifteen mango genotypes, the fruit weight was maximum in Mallika (182.16 g) and lowest in Selection-4 (64.83 g). The maximum fruit length (10.52 cm) and fruit breadth (6.98 cm) was observed in Mallika, whereas it was minimum in Selection-1 (5.26 cm and 4.22 cm, respectively). The pulp weight (117.15 g) and stone weight (35.60 g) was highest in Mallika, while Dashehari showed maximum pulp: stone ratio (3.90), while the pulp percentage was maximum in Mallika (71.48 %). For organoleptic rating, Dashehari was rated best in terms of colour, flavour and taste over all the genotypes. Rahman et al., (2014) carried out the study on fruit characteristics, yield contributing characters and yield of twenty one mango genotypes. A wide variation was observed among the genotypes in respect of different characteristic s under the present study. The heaviest (237.0 g) fruits with length and diameter of 9.50 cm and 6.87 cm were recorded in the genotype MI-Jai 005, whereas the lightest (95.33 g) fruits with length and diameter of 2.2 cm and 2.7 cm were noted in MI Jai 004 per cent edible portion were the highest in MI Jai 001 (66.86 %), while the lowest edible portion in MI Jai 012 (38.59 %). Several researches have been conducted to find the morphological characteristics of various fruit crops. Kher and Dorjay (2001) evaluated some low chilling peach cultivars for physical characteristics and observed fruit length and weight for Shan-e-Punjab and Flordsun as 5.80 and 4.74 cm and 56.95 and 80.86 g respectively. Prasad and Bankar (2000) evaluated pomegranate (Punica granatum) cultivars (Jodhpur Red, Ganesh, Basin Seedless, Dholka, GKVK-1, G-137, P-23, P-26 and Jalore Seedless) for vegetative growth, yield and fruit quality and for their suitability to arid conditions of Rajasthan and Uttar Pradesh. The Jodhpur red variety of pomegranate fruit reported 6.10cm fruit length and 170.6 g fruit weight. Jalikop et al. (2002) reported 4.74 cm fruit length and 82.50 g fruit weight for amlidana pomegranate with noted dull pink colour. Patel et al. (2011) screened eleven guava genotypes of five years old viz., RCG-1, RCG-2, RCG-3, RCG-11, RCGH-1, RCGH-4, RCGH-7, Allahabad Safeda, L-4 9, Lalit and Sangam, showed wide range of variation with respect to quality traits of fruit. The genotype RCGH-1 was found superior in fruit weight (184.50 g) and fruit diameter (7.08 cm) whereas, the cultivar RCG-11 recorded least number of seed (53.29 No/100 g fruit weight) with highest pulp: seed ratio (94.25 %). El-Sisy (2013) investigated some morphological and productivity characteristics of fifteen genotypes of seedy guava trees with for morphological characteristics, flowering, yield and fruit quality. The genotypes were analyzed to select promising guava genotypes for fresh consumption and processing to take part in improvement and propagation programs. The highest fruit weight was recorded in genotypes No. 10 (277.37 g) in 2011 and No. 2 (253.23 g) in 2012. The longest fruit was in genotype No. 10 in both seasons. All genotypes gave similar results for fruit width except No. 2, which was the biggest one. The highest firmness was in genotype No. 14 in 2011 and genotype No. 2 in 2012. The low seeds (%) were the best character for fruit quality and associated with genotype No 2 (1.294 1.121 %). Mahmoud and Peter (2014) reported that physical fruit characters of guava fruits and tree no. 99 was found superior one over all genotypes in term of fruit weight (300.5 g), fruit diameter (7.36 cm), less number of seed per fruit, higher pulp thickness (3.2 cm), higher pulp weight (271.7 g), pulp to fruit weight ratio (88.7 %) and maximum peel weight (28.83 g).

The Problem of Global Warming Essay -- essays research papers

Global Warming is the increase of temperature on Earth which is caused by human activities and will have very serious consequences for life on Earth if humans don't start to do something about it now. Global Warming is caused when the Greenhouse Gases combines with the atmosphere and traps heat. It is strongly related to pre-human and pre- industrial global warming, it is also weakly related to depletion of ozone layer, which was caused by the CFC (Chlorofluorocarbons) gas. The effects of global warming on the environment are dangerous, such as: rising of sea level because polar caps melt, changes in the pattern of precipitation, floods, droughts, heat waves, hurricanes and tornadoes. These effects would take away life and destroy houses or anything else human made. The effects of global warming on humans are also dangerous, such as: affecting human health by affecting ecosystem and productivity, air quality, diseases and agricultural production. We could prevent all of these from happening by using alternative sources, for example: wind, solar, nuclear and water power. With the help of modern technologies, we could increase the Earth?s reflectivity and keep it cool. The most important thing is to keep population under control and recycle. Global Warming is the process where in the Earth is getting warmer and the atmosphere is getting thicker because the amount of Greenhouse Gases (GHGs) is increasing. Greenhouse Gases includes carbon dioxide, methane gas, nitrous oxide, water vapor and CFC (chlorofluorocarbons). These gases (except CFC) are naturally there in the atmosphere, but too much of them traps too much heat. Even though carbon dioxide is considered to be the biggest cause of global w... ...ees release lots of carbon dioxide as they are burnt. Trees should be replaced as they are chopped down. The easiest thing to start with is recycling because we could start doing it at home, office and school. Recycling paper means we reduce the need for cutting down trees for new paper and if all people started to use things carefully and recycling things, the reduction of resources need will occur. This will have positive effects and reduce Global Warming. Global Warming is a very serious problem that?s happening now to our Earth. We should do something to prevent this and become more serious before it harms us later on. There have been signs of global warming and the record of highest temperature mostly occurred on the last few years. If everybody in the world starts to do something small, the effect will be big. So, must start whenever we can.

A Tree Grows in Brooklyn :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  I read A tree grows in Brooklyn by Betty Smith. The story takes place in the summer of 1912 in Brooklyn New York. Johnny and Katie Nolan met very young in 1900. Soon, after six months of meeting, and getting married they have their first child, Francie Nolan who is eleven when the book begins. Later they have their second and last child Neely Nolan. As Francie grows up she begins to lose her innocence through a tree-throwing ritual and an encounter with a sex offender who was shot by Katie. Her father drinks more and more and becomes worthless. Katie then becomes pregnant with a third child, Annie Laurie. Johnny dies on Christmas day, which was five moths before his daughter was born. Francie stops believing in God the Christian faith and begins to do poorly in school. Francie and her brother work after finishing middle school in order to help out Katie. She can only afford to send one of he kids to school so she decides to send Neely, and Francie continues to wor k which allows them to live a little easier.   Ã‚  Ã‚  Ã‚  Ã‚  World War I begins in America and this causes the world to change. Francie finds her first love, however he leaves to marry his Fiancà © before going to war. Francie is left with a broken heart but soon she meets a another boy. Then, Sergeant McShane asks Katie to marry him and she accepts. He has enough money to support them fully without hardship, and allowing Francie and Neely to go to college. They move out of their apartment the day before the wedding while Francie gets ready to leave for college.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  I feel that Betty Smith relates to many other early 1900 writers in America. She brings forward the realities and struggles of poverty that many other writers have written about. In almost every chapter and character, Smith addresses the hardship of poverty, which gives the reader a feeling of how life was in the early 1900s. I feel that Scott F. Fitzgerald’s writing in his book The Great Gatsby is similar to Betty Smith’s writing because this book is all about the tragedies that are associated with excess money. This gives two sides of two different worlds in America around the same time. However, both writers write about the positive aspects of the two different money backgrounds and the negative aspects.

Essay --

A true friend is someone you can confide in without fear of being judged or betrayed... It is always good to have a friend in whom you can confide. A true friend is a good listener – one with whom you can share your thoughts and feelings without worrying whether they will judge you or tell other people about you. You should be able to trust a friend, particularly when you are in need of someone to share your problems with..... In â€Å"The Boy in the Striped Pyjamas† by John Boyne, Bruno, the main character is in need of a good friend. He is unhappy, having being forced to move away from his home in Berlin and ‘his three best friends for life’ because his father has a new job. Bruno, his mother and sister accompany the new commandant to the new house at â€Å"Out-With,† as Bruno calls it. This new house is small, dark, and strange. Bruno spends long days gazing out the window of his new bedroom, where he notices people dressed in striped pyjamas and rows of barracks surrounded by a barbed wire fence. With nobody except his sister ‘The Hopeless Case’ to talk to, bored and lonely, and not really understanding the circumstance of his new existence, Bruno sets out to explore the area, despite being forbidden to do so by his parents. He discovers Shmuel, a very thin Jewish boy who lives on the other side of the fence and an unlikely friendship between the two boys is form ed. Over the next few months the two children swap life stories through the wire fence. Shmuel explains how he and his family have been transported here from a ghetto in Poland. Unable to comprehend the gravity of Shmuel’s situation, Bruno is simply content to have found a playmate. In particular he finds it amazing that they are the same age and born on exactly th... ...d hegathers himself and makes a clear decision to face his fear in order to help his friend.... Even when the two boys have been herded into the gas chambers about to face their death, Bruno stands by his friend, holding Shmuel’s hand, forgetting even the names of his friends in Berlin and saying that Shmuel is one true friend for life. To conclude, Bruno and Shmuel’s friendship is both strange and genuine. Bruno confides in Shmuel, at first, because he is lonely and innocent. However as the novel develops their friendship grows into something authentic which crosses the boundaries of race, religion and culture. Over the course of the novel there are times when the friendship is tested, threatened and almost betrayed but Bruno and Shmuel remain true to their friendship even in the darkest and devastating of endings...At the end they died together...

This Boy’s Life by Tobias Wolff Essay

ii. ‘This Boy’s Life is not only about hardship; it is also about determination and resourcefulness.’ Discuss. Wolff’s memoir This Boy’s Life positions its readers to question the ability of Tobias and his mother to ‘change [their] luck’. In the midst of the post-war conservative backlash the pair are caged by societal norms that prevent them from acheiving their ‘dreams of transformation.’ Furthermore, Tobias’ impracticality and sense of entitlement lead him to reject opportunities. Despite this, the memoir ends on an optimistic note. The reader closes the novel with the belief that the lessons the pair have learned throughout their journey may offer them a chance to improve their lives. The societal norms and expectations of the 1950’s post-war America inhibit Tobias and his mother’s ability to transform their lives. Toby’s sense of self worth is completely broken by his inability to meet the era’s stereotypes of masculinity. The notion that he ‘could not break down [his] sense of being at fault to its components’ who he is reveals his inability to reconcile his identity with social expectations. Wolff juxtaposes Toby’s ‘natural’ desire to ‘seek status’ with his complete and total discomfort with this own self. The contrast between the pacifistic and loving young boy who cries at a squirrel’s funeral and the gun-toting, rebellious teenager is a stark one. It reveals the overpowering need that Toby feels to conform. The memoir reveals that way in which Tobias’ need to fit in prevents him from pursuing success. Rather than ‘change [his] luck, as he initially intended, Tobias camouflages himself in the safety of social norms and joins the army. His choice to return to the ‘clear life of uniforms, ranks and weapons’ cements his future. He decides to commit to leading an average life through conformity rather than stay true to his i dentity and pursue his  dreams of ‘status’ and wealth. Rosemary is similarly trapped by societal customs. Post-war America designates her one position in life: the role of a housewife and mother. This convention cages her, despite her attempts to escape it. The memoir emphasises the perpetual cycle of abuse that Rosemary and her son are subjected to. The opening line of the text, ‘Our car boiled over again.’, demonstrates the repetitive and fruitless nature of Rosemary’s attempts to transform her life. The inability of the 1950’s women to escape from abuse is a prevalent element of the text. It reveals the way in which such situations were treated as normal and largely ignored. The ‘strangeness’ of the cycle of abuse and oppression ‘over the years became normal’ to both Tobias and his mother. Eventually, despite her efforts to ‘run from [men she] was afraid of, Rosemary is unable to escape the pervasive violence in her life. Both she and Tobias adopt the same view of the abuse as the rest of the society does. They opt to ignore it and turn a blind eye ‘languidly [convincing themselves] that the strange noises came from cats.’ Thus, societal expectations prevent Rosemary and Tobias from acheiving their ‘dreams of transformation.’ It is not social norms alone that hinder the pair’s progress in society. Toby’s impractical and idealistic nature also damage his chances of success. He feels a sense of entitlement that prevents him from working hard to improve his circumstances. Toby manages to lie and manipulate his way into a good school, Hill, but does not put any effort to secure his future there. Instead, he considers it his ‘desire and [his] right’ to be a part of this ‘great world.’ Even the prospect of being expelled due to failing classes does not spur him into action. He simply ‘pray[s] like a moslem’ that he will be allowed to stay. In a similar manner, he also wastes opportunities to escape granted by Mr Bolger who offers him a refuge from Dwight’s abusive household. He is ‘welcomed’ by the family, yet he does nothi ng to repay their kindness. The troubles he causes them though his actions are forgivable, but his price and inability to take responsibility for his own wrongdoings destroy his chances of remaining in his adoptive home. Tobias refuses to apologise for siphoning fuel out of the neighbours’ trucks. This ‘brings shame’ on him and incites resentment from the Bolgers who have offered him a chance to change his future. Rather than take responsibility for his actions he ‘le[aves] a dummy in [his] place to look sorry†¦but [he  is] nowhere in the neighbourhood.’ This facÃŒ §ade of regret ultimately prevents him from finding a new home. Wolff’s memoir, however, closes on an optimistic note. Toby is once again on the road, ‘posed for flight’, and journeying toward a brighter future. The passage is reminiscent of the opening of the text. The difference, however, is that this time Tobias is equipped with the resilience, resourcefulness and determination that he has gained from his troubled childhood. The final lines of the memoir are full of hope as Tobias shouts ‘hymns’ at the ‘top of [his] lungs’ and drives along the road to an uncertain but optimistic future. This causes the reader to question whether his dreams of transformation have truly been ‘saved’, or whether Toby is simply filled with the same naivety that he possessed at the beginning of the memoir. The pervasive idea of ‘transformation’ and ‘chang[ing] luck’ in Wolff’s This Boy’s Life are hindered by multiple obstacles. Social norms and Toby’s personal attributes prevent the pair from transforming their lives in the memoir. The reader is left with an overwhelming sense of optimism, however though which Tobias Wolff suggests that these ‘dreams’ may eventually be realised.

PRICE RANGE OF PRODUCTS

PRICE RANGE OF PRODUCTS Above is the price range of all Apple products between the years of 1975 to present. Steve Jobs manufactured products that were not just far advanced than other products in the same category, but they were also out of reach for most consumers. When Apple Computer launch its Apple II in 1977, it cost $1,298 and if you wanted a more powerful version it would cost you a twice that amount. In 1984, Apple Computer released the Macintosh at a price of $2,495. At these prices many consumers could not afford to own a Macintosh.Upon Steve Jobs return to Apple Computer in 1984, Apple products price drop allowing most price conscious consumers to own a Macintosh. The new iMac carry a price of $1,300 which would cost $1800 in today’s current dollar value. As technology advance, the price of Apple Computer products continued to decline. Since 1996, Apple had released the MacBook Air for $900 and MacMini for $600. (Felix Salmon, 2011) Apple now offers products in add ition to Macintosh products. These products have been very profitable for Apple Computer.The products below are sold on Apple store online: Computer technology has enable manufacturers to build cheaper, higher-quality and more powerful computers that are also more accessible and affordable to the average consumer. For example, the iPad 2 has been compared to the 1980’s Cray supercomputer, but at a price that millions of people can afford. Steve Jobs realized that technology had advance to a point that he could now make products that could not just deliver high quality but also be â€Å"price accessible to the broad non-geek middle classes.He could not make his â€Å"NeXT workstation which was value at $6500 in 1990, or $11,267 in 2011 â€Å"which was placed on many workstations across the world† at price that many not only be affordable but hard for competitors to match. For example, the iPad 2 price is $499 and the IPhone 4s is price at $199, both sold at competitiv e price that is hard to competitors to match and within the price range of most consumers. (Felix Salmon, 2011) PRICING OBJECTIVE S OF BRANDAccording to Steve Jobs, â€Å"Apple is breaking the rules in terms of its pricing model,† he told Reuters by telephone. â€Å"It's doing what luxury brands do, where the higher price the brand is, the more it seems to underpin and reinforce the desire. † â€Å"Obviously, it has to be allied to great products and a great experience, and Apple has nurtured that. † (David Cowell, 2012) After all Apple is a luxury brand that demand a premium price and Apple customers do are not looking to save money but to get the highest quality product in the market.This adds up to three main factors that help Apple keep the iPad and other Apple products price so low: 1. Apple stores – Apple makes a large chunk of its iPad sales directly to its customers through the Apple retail stores and the online Apple store, which enables the comp any to keep even more of the profits. While running retail stores are expensive, Apple runs one of the most profitable retail businesses in the US and these direct sales give Apple the ability to directly follow up with customers to entice them with future upgrades. 2.Supply chain – As others have explained, Apple has a major supply chain management advantage. That means that it controls the components that go into its product (and the price it pays for them) better than its rivals do. Apple makes the software, designs the chips, and buys flash memory and LCD displays in huge quantities (in combination with iPhones and iPods). That significantly whittles down the raw cost of each iPad. 3. The 3% factor – Apple sells the iPad to retail partners at a minimal 3% discount (which is likely much lower than competitors).Because of the strength of Apple’s brand and the customer demand of the iPad, retailers are willing to take very little profit on iPad sales in order t o drive store traffic and make money on add-on purchases like accessories and extended warranties. (Jason Hiner, 2011) Apple has been so successful by opening their own stores which has made a huge impact for iPad, when iPad2 was released CEO Steve Jobs said: â€Å"One of the things that enabled us to roll out this technology so fast was our Apple retail stores. They were built for moments like this.They were built to take new technology and roll it out and educate customers about it and be there when they have questions and issues. We have hundreds of Apple stores now, as you know. This is one of our newest ones in Chicago [pointing to a slide]. And, without these stores I don’t think we would have been as successful either. † [ (Jason Hiner, 2011) ] Alternatives tablets from other competitors have not be able to compete with Apple iPad and have had to cut their prices to retailer. Apple has taken notice and has taken advantage of its pricing strategy and has lowered the iPad price to its retailer.Motorola and Samsung may sell their tablets at 97% at retail price but if the product is not as desirable as the iPad the 97% may not make any difference. The margins are more like 5-15% off retail price for competitors. [ (Jason Hiner, 2011) ] DISCOUNT/ALLOWANCES Apple is not currently offering any discount for the iPad but has in the past offer student discounts. For example, it has offered students a discount of $200 for MacBooks. In 2011, Apple also offered a back to school promotion in which students could save about $229 and get a â€Å"free iPOd Touch 8GB with the purchase. (Andrew, 2010) ] Apple student pricing for iPad is $499, just like regular buyers GEOGRAPHICAL PRICING In May 28th 2010, Apple broaden their market to outside of the United States by offering iPad’s to nine other countries which included Canada, Germany, Australia, France, Japan Italy, Switzerland, Spain and United Kingdom. Pricing for these countries were â€Å"the suggested retail price in UK has been confirmed and for WiFi-only model – the 16GB version will be available at ? 429, 32GB version for ? 499, 64GB version for ? 599, while for the WiFi + 3G 16GB model will be available at ? 29, 32GB version for ? 599 and 64GB version for ? 699. † Apple will continue to add more countries by July 2010 by adding Austria, Belgium, Hong Kong, Ireland, Luxembourg, Mexico, Netherlands, New Zealand and Singapore to the mix. The price of the iPad was not disclosed but it’s was suggested that pricing for iPad would be slightly higher than the United States pricing. Apple is also trying to expand into the Asian market where tablet are being sold much cheaper than the Apple IPAD. (Wong, 2010) APPLE PROMOTIONAL PRICINGApple continues to offer back to school promotions in 2011, Apple offered free $100 iTunes gift certificate with a purchase of Mac computers. Apple offers are not as generous as most consumers would like them too be but itâ₠¬â„¢s better than nothing at all. Apple offers discounts for MacBooks desktops and laptop every year for students. Apple has created a special Education store link on Apple online which shows current offers and discounts that can range between 8 and 10% of the regular price for MacBooks. [ (Andrew, 2011) ] Works Cited Andrew. (2010, April 23). Is there an Apple Ipad Student discount.Retrieved from Student buying guide: http://www. studentbuyingguide. com/2010/04/apple-ipad-student-discount/ Andrew. (2011, September 16). Last Weekend for Apple Back to School 2011 $100 Gift Card Promotion. Retrieved from Student Buying Guide: http://www. studentbuyingguide. com/2011/09/last-weekend-for-apple-back-to-school-2011-100-gift-card-promotion/ David Cowell. (2012, April 17). Apple Passes Google To Become World's Most Valuable Brand. Retrieved from Huffing Post Business: http://www. huffingtonpost. com/2011/05/09/apple-google-most-valuable-brand_n_859265. html Felix Salmon. (2011, June 06).Reu ters. Retrieved from Reuters. com: http://blogs. reuters. com/felix-salmon/2011/10/06/chart-of-the-day-apple-price-edition/ Jason Hiner. (2011, March 11). The iPad's other big advantage: Retailers only get 3% off. Retrieved from Tech Republic: http://www. techrepublic. com/blog/hiner/the-ipads-other-big-advantage-retailers-only-get-3-off/7880? tag=content;siu-container Wong, S. (2010, May 8). Apple's iPad International Pricing and Availability on May 28th. Retrieved from My Digital Life: http://www. mydigitallife. info/apples-ipad-international-pricing-and-availability-on-may-28th/